There is no single way to be a creative director—and frankly, we rarely get taught ~how~ to do it. Unless you’ve had a rad mentor or the luck of a safe, growth-oriented environment, you’re often just figuring it out as you go. And now, with AI changing the landscape overnight? Wtf is happening. The role feels more ambiguous than ever.

I’m building a small-group practice space to investigate this together: How do I direct? What do I value?
How do I lead when there isn't a 'right' answer?

I’m gathering perspectives from creative directors to inform the design of this space and gauge interest.