YOU ARE BETWEEN KNOWN SHAPES.

Maybe something is asking to be made. Maybe your practice is changing. Maybe the life that got you here no longer fits where you’re going.

We work with what’s emerging before you have language for it…or a plan.

We use conversation, inquiry, experimentation, and design to find the shape of what’s next, then build the structures that help you move toward it.

HOW WE WORK

CREATIVE BECOMING

Before you can make anything new, you have to see who you actually are right now — not who you were at 24, not who your job title says you are. We work with longing, pattern, and instinct to get underneath the noise, so the next move comes from clarity instead of default.

CREATIVE MAKING

Insight without output is just a nice conversation. This is where we build — turning what surfaced into something real: a project, a pivot, a container that holds the work as it takes shape. Structure without stiffness.

CREATIVE SUSTAINING

Momentum doesn't have to mean burnout, and rest doesn't have to mean stalling out. This is the ongoing thread — check-ins, collection points, a place to bring what you've gathered so the practice keeps compounding instead of resetting to zero.

MY SPECIALTIES

START WHERE YOU ARE

A PROJECT

YOU ARE: Circling something you want to make, but it's still living in fragments — notes, screenshots, half-starts you haven't connected yet.

  • a residency application

  • a personal project (book! writing! design! etc!)

  • a business or brand

YOU NEED: A way to get the whole thing out of your head and see its actual shape before you can move on it.

A PRACTICE

YOU ARE: Someone who knows what they want to deepen, but keeps losing the thread in the pull of everyday life.

  • a writing practice to nurture outside your 9-5

  • starting a studio practice with a partner

  • combining a spiritual or somatic practice

YOU NEED: A structure that helps you return to what matters to you, again and again, instead of relying on unaligned strucutres or willpower alone.

A PASSAGE

YOU ARE:: In the middle of something happening to you as much as chosen by you—and it hasn't fully landed yet.

  • a milestone (birthday, career, anniversary)

  • a transition (gender, parenthood)

  • a loss (death, divorce)

YOU NEED: A way to creatively metabolize what's shifting, not just manage the logistics of it.

A PIVOT

YOU ARE: Standing at the edge of a change you're choosing, without a clear sense yet of where it leads.

  • a promotion, a new job, a new industry

  • an MFA application or return to school

  • a new creative career and/or identity entirely

YOU NEED: Space to sort signal from noise in what's pulling you, without being told what to do.

START WHERE YOU ARE

I <3 MY CLIENTS

“I’ve described coaching with Erica as creative/career therapy. For so many creatives, work and expression take up MASSIVE space in our mental anguish. Average therapists, psychiatrists, and life coaches can’t actually engage with that in an authentic way. Our coaching sessions feel like we’re in a collaboration–– a studio of two. It makes everything suddenly feel lighter, clearer, livelier... ”

Julie Alter

Designer

“I’ve described coaching with Erica as creative/career therapy. For so many creatives, work and expression take up MASSIVE space in our mental anguish. Average therapists, psychiatrists, and life coaches can’t actually engage with that in an authentic way. Our coaching sessions feel like we’re in a collaboration–– a studio of two. It makes everything suddenly feel lighter, clearer, livelier... ”

Julie Alter

Designer

I <3 MY CLIENTS

MY PRACTICE

My 1:1 style is born from years of navigating creative work and big questions about what it's all for. Structure and intuition. Collaborative in nature. Designed to support deep inquiry, self-trust, and the moves that get you closer to a creative life that lights you up

INQUIRY

What if the questions were more important than the answers? My training in executive coaching and my relationship with tarot both point the same direction: the more specific the question, the more specific the answer. Each session is spent asking. Questions don't offer advice. They follow what's alive.

PLAY

Not everything has to be solved seriously to be solved well. I bring the same instinct I've used art-directing for fifteen years — try it, look at it, try it again — into the room with you. Nothing has to be right the first time. Some of the best moves come from what you'd never have planned.

CHANCE

I use dice, tarot, oracle cards, and Oblique Strategies the way John Cage and the Fluxus artists did — to get the ego out of the driver's seat. When you can't control the outcome, you can't perform your way to the answer you wanted. Chance interrupts the story so something truer can surface.

MAPPING

What happens when you turn design thinking inward? A wall, a slide, a floor covered in what's unformed — laid out, stepped back from, and read for pattern. Sometimes the shape of the thing only shows up once it's outside your head.

MINDFULNESS

Breath, meditation, mindful movement — simple ways of getting out of your head and back into your body, where the real signal usually is.

DESIGN

Fifteen years of art-directing for brands taught me that clarity is a craft, not a personality trait. I bring that same eye to your material — editing, sequencing, and giving shape to what's true so it can actually be seen, by you and by anyone else.

I <3 MY CLIENTS

“Erica is really great at reading between the lines and distilling what they hear into clear, to-the-point concepts. Since we started working together I feel a lot more confident in both my abilities and my future. Working with Erica feels both nurturing and energizing—their support makes it easier to take risks and shamelessly self promote.”

Jordan S.

Art Director + Illustrator

I <3 MY CLIENTS

“Erica is really great at reading between the lines and distilling what they hear into clear, to-the-point concepts. Since we started working together I feel a lot more confident in both my abilities and my future. Working with Erica feels both nurturing and energizing—their support makes it easier to take risks and shamelessly self promote.”

Jordan S.

Art Director + Illustrator

OFFERINGS•OFFERINGS•OFFERINGS•
OFFERINGS•OFFERINGS•OFFERINGS•

THE CATALYST

THREE MONTHS. A STUDIO OF TWO.

For a project, practice, passage, or pivot that needs more than one good conversation. Three months gives us enough time to find the question underneath the question, follow what emerges, and turn insight into movement. Sometimes you arrive knowing exactly what you’re building toward. Sometimes finding the shape of it is the work.

Weekly 1:1 sessions for 3 months

Prompts, experiments, and creative assignments shaped around your work

Structures for accountability and momentum when they’re useful

EXPLORE THE CATALYST

THE CATALYST

THREE MONTHS. A STUDIO OF TWO.

For a project, practice, passage, or pivot that needs more than one good conversation. Three months gives us enough time to find the question underneath the question, follow what emerges, and turn insight into movement. Sometimes you arrive knowing exactly what you’re building toward. Sometimes finding the shape of it is the work.

Weekly 1:1 sessions for 3 months

Prompts, experiments, and creative assignments shaped around your work

Structures for accountability and momentum when they’re useful

EXPLORE THE CATALYST

THE CATALYST

THREE MONTHS. A STUDIO OF TWO.

For a project, practice, passage, or pivot that needs more than one good conversation. Three months gives us enough time to find the question underneath the question, follow what emerges, and turn insight into movement. Sometimes you arrive knowing exactly what you’re building toward. Sometimes finding the shape of it is the work.

Weekly 1:1 sessions for 3 months

Prompts, experiments, and creative assignments shaped around your work

Structures for accountability and momentum when they’re useful

EXPLORE THE CATALYST

READY TO GET STARTED?

HOW THIS WORKS

1—APPLY

Tell me where you are and what’s pulling at you.

APPLY FOR 1:1

2—CHAT

30 minutes to see whether the work—and the chemistry—fit.

3—ORIENT

We establish what you’re carrying, what you’re reaching for, and what you’d like to be different three months from now.

4—BEGIN

Then we follow the real question wherever it goes.

HOW THIS WORKS

NASCENT SPIRAL is a crawlspace¹ for inquiry² and chance operations³ in service of creative becoming⁴ and beginning again⁵ (and again)(…)⁶

  1. crawlspace / a habitable in-between; neither basement nor foundation; low ceilings on purpose; you don't stand up straight here; see also: threshold; a playfort

  2. inquiry / not research; not problem-solving; the practice of wanting the question as much as the answer; not knowing as method; to let it live in you awhile

  3. chance operations / the art of creative interference; a roll of the dice; play as a legitimate method; the work that happens when you stop being the only one in charge

  4. creative becoming / ongoing; non-linear; already in progress before you named it; fill in the blank: i am ____

  5. beginning again / see also: Shoshin (初心): A Zen term meaning “beginner’s mind,” emphasizing an attitude of eagerness and lack of preconceptions

  6. (and again)(...) / the return is the practice; beginning is always happening; every version a prototype; every prototype a beginning

© Copyright 2026

NASCENT SPIRAL is a crawlspace¹ for inquiry² and chance operations³ in service of creative becoming⁴ and beginning again⁵ (and again)(…)⁶

© Copyright 2026

NASCENT SPIRAL is a crawlspace¹ for inquiry² and chance operations³ in service of creative becoming⁴ and beginning again⁵ (and again)(…)⁶

  1. crawlspace / a habitable in-between; neither basement nor foundation; low ceilings on purpose; you don't stand up straight here; see also: threshold; a playfort

  2. inquiry / not research; not problem-solving; the practice of wanting the question as much as the answer; not knowing as method; to let it live in you awhile

  3. chance operations / the art of creative interference; a roll of the dice; play as a legitimate method; the work that happens when you stop being the only one in charge

  4. creative becoming / ongoing; non-linear; already in progress before you named it; fill in the blank: i am ____

  5. beginning again / see also: Shoshin (初心): A Zen term meaning “beginner’s mind,” emphasizing an attitude of eagerness and lack of preconceptions

  6. (and again)(...) / the return is the practice; beginning is always happening; every version a prototype; every prototype a beginning

© Copyright 2026