YOU ARE BETWEEN KNOWN SHAPES.

Maybe something is asking to be made. Maybe your practice is changing. Maybe the life that got you here no longer fits where you’re going.

We work with what’s emerging before you have language for it…or a plan.

We use conversation, inquiry, experimentation, and design to find the shape of what’s next, then build the structures that help you move toward it.

HOW WE WORK

CREATIVE BECOMING

Before you can make anything new, you have to see who you actually are right now — not who you were at 24, not who your job title says you are. We work with longing, pattern, and instinct to get underneath the noise, so the next move comes from clarity instead of default.

CREATIVE MAKING

Insight without output is just a nice conversation. This is where we build — turning what surfaced into something real: a project, a pivot, a container that holds the work as it takes shape. Structure without stiffness.

CREATIVE SUSTAINING

Momentum doesn't have to mean burnout, and rest doesn't have to mean stalling out. This is the ongoing thread — check-ins, collection points, a place to bring what you've gathered so the practice keeps compounding instead of resetting to zero.

MY SPECIALTIES

START WHERE YOU ARE

A PROJECT

YOU ARE: Circling something you want to make, but it's still living in fragments — notes, screenshots, half-starts you haven't connected yet.

  • a residency application

  • a personal project (book! writing! design! etc!)

  • a business or brand

YOU NEED: A way to get the whole thing out of your head and see its actual shape before you can move on it.

A PRACTICE

YOU ARE: Someone who knows what they want to deepen, but keeps losing the thread in the pull of everyday life.

  • a writing practice to nurture outside your 9-5

  • starting a studio practice with a partner

  • combining a spiritual or somatic practice

YOU NEED: A structure that helps you return to what matters to you, again and again, instead of relying on unaligned strucutres or willpower alone.

A PASSAGE

YOU ARE:: In the middle of something happening to you as much as chosen by you—and it hasn't fully landed yet.

  • a milestone (birthday, career, anniversary)

  • a transition (gender, parenthood)

  • a loss (death, divorce)

YOU NEED: A way to creatively metabolize what's shifting, not just manage the logistics of it.

A PIVOT

YOU ARE: Standing at the edge of a change you're choosing, without a clear sense yet of where it leads.

  • a promotion, a new job, a new industry

  • an MFA application or return to school

  • a new creative career and/or identity entirely

YOU NEED: Space to sort signal from noise in what's pulling you, without being told what to do.

START WHERE YOU ARE

I <3 MY CLIENTS

“I’ve described coaching with Erica as creative/career therapy. For so many creatives, work and expression take up MASSIVE space in our mental anguish. Average therapists, psychiatrists, and life coaches can’t actually engage with that in an authentic way. Our coaching sessions feel like we’re in a collaboration–– a studio of two. It makes everything suddenly feel lighter, clearer, livelier... ”

Julie Alter

Designer

“I’ve described coaching with Erica as creative/career therapy. For so many creatives, work and expression take up MASSIVE space in our mental anguish. Average therapists, psychiatrists, and life coaches can’t actually engage with that in an authentic way. Our coaching sessions feel like we’re in a collaboration–– a studio of two. It makes everything suddenly feel lighter, clearer, livelier... ”

Julie Alter

Designer

I <3 MY CLIENTS

MY PRACTICE

My 1:1 style is born from years of navigating creative work and big questions about what it's all for. Structure and intuition. Collaborative in nature. Designed to support deep inquiry, self-trust, and the moves that get you closer to a creative life that lights you up

Training:
*2026 Stanford d.School DYL Certified Coach
*2024 UC Berkeley Certified Executive Coach

INQUIRY

What if the questions were more important than the answers? My training in executive coaching and my relationship with tarot both point the same direction: the more specific the question, the more specific the answer. Each session is spent asking. Questions don't offer advice. They follow what's alive.

PLAY

Not everything has to be solved seriously to be solved well. I bring the same instinct I've used art-directing for fifteen years — try it, look at it, try it again — into the room with you. Nothing has to be right the first time. Some of the best moves come from what you'd never have planned.

CHANCE

I use dice, tarot, oracle cards, and Oblique Strategies the way John Cage and the Fluxus artists did — to get the ego out of the driver's seat. When you can't control the outcome, you can't perform your way to the answer you wanted. Chance interrupts the story so something truer can surface.

MAPPING

What happens when you turn design thinking inward? A wall, a slide, a floor covered in what's unformed — laid out, stepped back from, and read for pattern. Sometimes the shape of the thing only shows up once it's outside your head.

MINDFULNESS

Breath, meditation, mindful movement — simple ways of getting out of your head and back into your body, where the real signal usually is.

DESIGN

Fifteen years of art-directing for brands taught me that clarity is a craft, not a personality trait. I bring that same eye to your material — editing, sequencing, and giving shape to what's true so it can actually be seen, by you and by anyone else.

I <3 MY CLIENTS

“Erica is really great at reading between the lines and distilling what they hear into clear, to-the-point concepts. Since we started working together I feel a lot more confident in both my abilities and my future. Working with Erica feels both nurturing and energizing—their support makes it easier to take risks and shamelessly self promote.”

Jordan S.

Art Director + Illustrator

I <3 MY CLIENTS

“Erica is really great at reading between the lines and distilling what they hear into clear, to-the-point concepts. Since we started working together I feel a lot more confident in both my abilities and my future. Working with Erica feels both nurturing and energizing—their support makes it easier to take risks and shamelessly self promote.”

Jordan S.

Art Director + Illustrator

OFFERINGS•OFFERINGS•OFFERINGS•
OFFERINGS•OFFERINGS•OFFERINGS•

WAYS WE CAN WORK TOGETHER

SHAPE-SHIFT SESSION

60 minutes | $222

WHAT IT IS:

A power hour for when you want to change the shape of something: make a looming decision, find an answer, get unstuck, or brainstorm an idea.

WHO IT'S FOR:

Anyone with a question, decision, or idea that needs a thoughtful partner. You don’t need a plan, a project, or even a particularly well-formed question. Just something you want to think through and an openness to .

HOW IT WORKS:

Bring the job offer you can’t decide on, your existential portfolio dilemma, the side project that’s stuck in your notes app, the Substack vision you haven't told anyone about yet, the resignation letter sitting in your drafts, the career pivot you keep mentioning but never planning.

YOU'LL GET:

A clearer shape, actionable next steps, and recap notes.

PORTFOLIO REVIEW

90 minutes | $375

WHAT IT IS:

A fresh set of eyes on your work and how you’re presenting it. Part creative direction, part strategic thinking, part honest feedback. We’ll look at what you’re showing, what you’re saying, and what might be missing.

WHO IT'S FOR:

Designers, art directors, creative directors, and other creative industry folks preparing for an interview, updating their portfolio, or rethinking how they show up professionally.

Whether you’re looking for your next job, your next client, or your next chapter.

HOW IT WORKS:

Bring your interview deck, portfolio website, or whatever you’re working on.

We’ll dig into the work and the story you’re telling about it. What’s compelling? What’s getting lost? What deserves more attention? What could go?

For interview presentations, we’ll focus on narrative, sequencing, articulating your contributions, and making a memorable impression.

For online portfolios, we’ll look at curation, positioning, and how effectively your work communicates who you are and where you want to go.

YOU'LL GET:

90 minutes of focused, candid feedback, a clearer story about your work, and a prioritized list of recommendations with recap notes to guide your next round of edits.

DESTINATION: UNKNOWN

TRAVEL AS DIVINATION · A CUSTOMIZABLE, SELF-GUIDED RESIDENCY · STARTING AT $550

WHAT IT IS:

Ever felt inexplicably drawn to a place? A city you’ve never visited, a landscape you can’t stop thinking about, somewhere that keeps finding its way into your imagination? What if you followed that curiosity and treated the journey as an experiment?

This personalized coaching experience approaches travel as a practice of inquiry, intuition, and discovery. Rather than planning what to see and do, we’ll explore what’s drawing you somewhere and design a self-guided residency around the questions, curiosities, and possibilities that emerge. Part personal pilgrimage, part creative field research, part experiment in following the unknown.

WHO IT'S FOR:

For the intuitively curious and creatively restless. Whether you’re navigating a transition, seeking inspiration, or following an inexplicable attraction to a place, you don’t need a formal project or particular outcome in mind. Curiosity is enough.

HOW IT WORKS:

Every journey is different. Depending on your interests and desired level of support, we can work together to explore your intentions, design your experience, and make meaning from what unfolds.

01 — THE CALLING
Investigate your attraction to a place. Through guided inquiry and creative mapping, we’ll explore what’s drawing you there and develop an intention for your journey.

02 — THE EXPERIMENT
Design your own personal pilgrimage or self-guided residency. Together, we’ll develop questions, creative assignments, rituals, chance operations, and practices for exploring your destination with curiosity and intention.

03 — THE RETURN
After your travels, we can reconvene to reflect on what unfolded. We’ll examine unexpected encounters, emerging patterns, and discoveries, exploring what they might mean for the life you’re returning to.

WHAT YOU'LL GET:

Your experience is customized to your destination, curiosity, and desired level of support. Depending on what you’re exploring, it might include:

  • Inquiry & intention: Guided sessions, creative mapping, and questions worth taking somewhere.

  • Fieldwork & experimentation: Personalized prompts, creative assignments, rituals, and chance operations.

  • Research & residency design: Curated references, unexpected connections, and a customized field guide for exploring a place.

  • Reflection & integration: Making meaning from your discoveries and exploring what comes next.

From a focused inquiry and personalized question pack to a fully customized self-guided residency, each experience is shaped around your curiosity. Starting at $550.

LIFE DESIGN IMMERSION

6 SESSIONS x 8–10 WEEKS | SLIDING SCALE

WHAT IT IS:

A guided exploration of where you are, what you want, and what else is possible. Drawing on the Designing Your Life method, we’ll approach your life the way any good thing gets designed: with curiosity, experiments, and room to be wrong. For anyone at a crossroads, or simply curious about the roads not yet taken!

WHO IT'S FOR:

Anyone at a crossroads, in a rut, or simply curious about the roads not yet taken. You don’t have to be unhappy with your life to want to imagine another one.

HOW IT WORKS:

Six sessions in three phases, with small experiments in between.

01 — ORIENT
Take stock of where you are, what energizes you, and what you’ve been told a good life looks like.

02 – IMAGINE
Map three possible futures, challenge assumptions, and follow your curiosity

03 – EXPERIMENT
Test possibilities in the real world, learn from what happens, and decide what to carry forward.

WHAT YOU'LL GET:

A clearer compass for what matters, three mapped futures, a collection of creative tools and exercises, real-world experiments in motion, and a practice for designing what comes next.

THE CATALYST

FULLY BOOKED · REOPENING JAN 2027

3+ MONTHS | CUSTOMIZED PACKAGE | TIERED OPTIONS

WHAT IT IS:

An ongoing creative partnership for people in the middle of becoming something new. No fixed curriculum or predetermined destination. A studio of two, where we make room for the work, the life, and the person emerging between them.

WHO IT'S FOR:

Creatives in the thick of something: [project] building a body of work, [pivot] changing career direction, [practice] starting something of their own, or [passage] becoming someone they don’t quite have language for yet. For when you want someone in it with you, not just cheering from the sidelines.

HOW IT WORKS:

Private sessions plus text/voice/email support between them. We map, make, test, and adjust as you go, so change becomes something you author instead of something that happens to you.

YOU'LL GET:

A customized rhythm of private sessions, support between meetings, an initial studio mapping session, living maps of your work and life, and a design for what you carry forward.

NOT SURE WHERE TO BEGIN?

INTRO CHAT

1—BOOK

Let's find time. Tell me where you are and what’s pulling at you.

2—CHAT

30 minutes to see whether the work—and the chemistry—fit.

3—ORIENT

We establish what you’re carrying, what you’re reaching for, and what you’d like to be different and kick off an aligned plan.

4—BEGIN

Then we follow the real question wherever it goes.

INTRO CHAT

NASCENT SPIRAL is a crawlspace¹ for inquiry² and chance operations³ in service of creative becoming⁴ and beginning again⁵ (and again)(…)⁶

  1. crawlspace / a habitable in-between; neither basement nor foundation; low ceilings on purpose; you don't stand up straight here; see also: threshold; a playfort

  2. inquiry / not research; not problem-solving; the practice of wanting the question as much as the answer; not knowing as method; to let it live in you awhile

  3. chance operations / the art of creative interference; a roll of the dice; play as a legitimate method; the work that happens when you stop being the only one in charge

  4. creative becoming / ongoing; non-linear; already in progress before you named it; fill in the blank: i am ____

  5. beginning again / see also: Shoshin (初心): A Zen term meaning “beginner’s mind,” emphasizing an attitude of eagerness and lack of preconceptions

  6. (and again)(...) / the return is the practice; beginning is always happening; every version a prototype; every prototype a beginning

© Copyright 2026

NASCENT SPIRAL is a crawlspace¹ for inquiry² and chance operations³ in service of creative becoming⁴ and beginning again⁵ (and again)(…)⁶

© Copyright 2026

NASCENT SPIRAL is a crawlspace¹ for inquiry² and chance operations³ in service of creative becoming⁴ and beginning again⁵ (and again)(…)⁶

  1. crawlspace / a habitable in-between; neither basement nor foundation; low ceilings on purpose; you don't stand up straight here; see also: threshold; a playfort

  2. inquiry / not research; not problem-solving; the practice of wanting the question as much as the answer; not knowing as method; to let it live in you awhile

  3. chance operations / the art of creative interference; a roll of the dice; play as a legitimate method; the work that happens when you stop being the only one in charge

  4. creative becoming / ongoing; non-linear; already in progress before you named it; fill in the blank: i am ____

  5. beginning again / see also: Shoshin (初心): A Zen term meaning “beginner’s mind,” emphasizing an attitude of eagerness and lack of preconceptions

  6. (and again)(...) / the return is the practice; beginning is always happening; every version a prototype; every prototype a beginning

© Copyright 2026