MY STORY

I know what it feels like to be the person in the room holding the vision. To do genuinely good work and wonder if it’s the work you’re supposed to be doing.

I’ve spent over fifteen years making things and leading creative work—for brands including Cash App, Nike, Instagram, and MTV, and through my own art and design practice.

Somewhere along the way, I noticed that some of the most interesting work was happening before anything got made.

In studios, on Slack, at shoots, over coffee, I kept finding myself in conversations with brilliant people who were quietly questioning everything: the work, the career, the thing they wanted to make next, whether the shape they’d built still fit.

I loved that part.

The listening. The questions. Pulling fragments onto the wall and finding the pattern. Helping someone see what they already knew but couldn’t quite get into view.

Nascent Spiral grew from there.

I trained in executive coaching through the Berkeley Haas Executive Coaching Institute not to leave creative practice behind, but to deepen another part of it. Coaching gave me a rigorous container for a way of listening and questioning I was already drawn to; design gave me ways to take what surfaces and give it form.

I still make things. I still art direct. I still change my mind, start over, follow strange threads, and wonder what the work is for.

I’m not interested in having it figured out. I’m interested in getting better at working with what happens when we don’t.

I’m also building Skypunch: a creative practice rooted in art, landscape, books, objects, and getting genuinely lost on purpose.

Nascent Spiral is where I accompany other people into the unknown. SKYPUNCH is one of the places I practice going there myself.