I've spent over a decade leading creative work across brand and product — at Cash App, Nike, Instagram, and others. I know what it feels like to be the person in the room holding the vision. To do genuinely good work and wonder if it's the work you're supposed to be doing. To outgrow something you also worked really hard for.I didn't come to coaching from the outside of this world. I came from the middle of it.

I started coaching because I kept having conversations — in studios, on Slack, over coffee after a shoot — with brilliant people who were quietly questioning everything. And I realized: I didn't want to refer them somewhere else. I wanted to be the person they could say it to.

I trained in executive coaching through the Berkeley Haas Executive Coaching Institute and am working toward full ICF certification. I work with my own coach and therapist— because I think you should only take someone into territory you're willing to go yourself.

A few things that show up in the work: Inspired by chance operations, I use tools like tarot and Brian Eno's Oblique Strategies, to encourage a release of gripping control and encourage awareness. I love a writing prompt. I believe play is a legitimate methodology and that going deep doesn't have to feel heavy.

I'm also building Skypunch — a project for creative renewal rooted in art, landscape, and getting genuinely lost on purpose. It's in dialogue with the coaching. Everything I do tends to be.

If you're mid-spiral— not lost, but in the middle of something real— this is the practice I built for that.