Coaching, at its best, is a space where you can finally say the thing you've been thinking alone.
We don't fix. We don't optimize. We sit with what's actually happening — the longing underneath the productivity, the fear inside the ambition, the version of you that keeps trying to get your attention.
Each session is yours entirely. We start with what's present, follow what's alive, and go where it leads. I'll offer reflections, ask the question you didn't know you needed, and hold the thread when things get tangled. What shifts isn't just what you're doing. It's how you're listening to yourself.
Every coaching journey is its own. And certain things tend to happen.
You get clearer on what actually matters — not what should matter, what does
You stop outsourcing decisions and start trusting your own read
The inner critic gets quieter, or at least loses the keys to the car
You find yourself taking up more space — in rooms, in your work, in your own life
Creative energy returns — not from grinding harder, but from removing what's been blocking it
You start designing your life instead of just responding to it
I work with creative leaders, visionaries, and makers who are doing fine on paper and feel it anyway. People who have built real things and are circling something they can't quite name. Who are between versions of themselves, or inside a role that no longer fits, or standing at the edge of a decision that keeps not getting made.
You might be here if:
You've outgrown something you also worked hard for
The work is good and you're bored and that feels like a shameful thing to admit
You know what you want but can't seem to move toward it
You're in transition and the not-knowing is starting to wear on you
You keep almost saying the thing — to yourself, to anyone — and then don't
This isn't therapy, though it can feel therapeutic. It isn't consulting, though you'll leave with clarity. It isn't cheerleading, though I'll be genuinely in your corner.
Here's what makes this different:
You lead. I don't come in with an agenda or a framework I'm fitting you into. You decide what we work on. I follow what's alive and ask the question underneath the question.
I work with the whole picture. Career is never just career. We'll talk about identity, relationships, fear, desire, creative energy, and what it costs you to keep doing things the way you've been doing them. Nothing is off the table.
The methods are creative. Alongside conversation, I draw on somatic awareness, divination tools, visual mapping, and writing prompts as ways of getting underneath the story you've been telling yourself. If you've never pulled a tarot card in a professional context, you might be surprised what it surfaces.
It's rigorous and it's also allowed to be fun. Going deep doesn't have to feel heavy. I'll bring structure. I'll also bring curiosity, humor, and the occasional unexpected prompt that makes you laugh before it makes you think.
I've lived this. I'm not coaching from theory. I've navigated my own major transitions — creative, professional, personal — and I know what it feels like to be in the middle of something with no clear map. That shapes how I show up.
On my training. The ICF certification is the gold standard in coaching ethics, methodology, and continuing education — and I have trained in core coaching competencies through the Berkeley Haas Executive Coaching program with reflective supervision. I work with my own coach and therapist. I take this seriously because you deserve someone who does.
"I've described coaching with Erica as creative/career therapy. For so many creatives, work and expression take up MASSIVE space in our mental anguish. Average therapists, psychiatrists, and life coaches can't actually engage with that in an authentic way.
Our coaching sessions feel like we're in a collaboration–– a studio of two. It makes everything suddenly feel lighter, clearer, livelier... "
Julie, Designer @ BUCK
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"Erica is really great at reading between the lines and distilling what they hear into clear, to-the-point concepts. Since we started working together I feel a lot more confident in both my abilities and my future. Working with Erica feels both nurturing and energizing—their support makes it easier to take risks and shamelessly self promote."
Jordan, Art Director + Illustrator
This is a seasonal engagement — a 3-month container of focused work.
We meet weekly or biweekly for 60 minutes. Long enough for something real to move. Structured enough to hold the work. Spacious enough to let it breathe.
Between sessions, you're not alone! Reach out by text, email, or voice note— whatever fits how you process. I'll meet you there.
Engagements can extend to six, nine, or twelve months for those in deeper transition or longer arcs of change.
We begin with a threshold conversation: where you are, what you're carrying, what you're hoping to find on the other side.
What is Tiered Pricing?
Talking about money, class, and access can be uncomfortable — especially in a culture that rarely gives us the tools to do it well. Financial access isn't just about income. It's shaped by race, gender, ability, generational wealth, debt, caregiving responsibilities, medical costs, and more. This is a trust-based system. I ask you to invest at the level that honestly reflects your access to resources, knowing that your choice helps sustain this work for others. No proof required. No justification needed. This model works on trust—I ask you to invest at the level that reflects your access to resources, knowing that your contribution helps sustain this work for others.
Do you offer payment plans or trade?
Can this be expensed by work?
Why 3 months?
This seems like a big commitment. What if I just want one session?
Hi :) I came to coaching because I have fallen in love with change and have come to embrace the messy, mysterious process of transformation. From navigating major life transitions—like climbing the corporate ladder, going freelance, leaping into self-employment, healing chronic illness, to embracing my queer identity—I’ve been shaped by the alchemy of turning challenges into opportunities for growth. These experiences have taught me how to intentionally create a life that feels aligned and inspired—and I’m passionate about helping others do the same!
Throughout my career as a creative professional, I’ve realized what truly matters for me: the relationships I build, the collaborators I engage, and the care I offer by creating safe, imaginative containers for growth, creation, and play. My creativity feels electric and boundless when I’m in service to others’ exploration and transformation.
When you work with me, you’re getting more than a coach—you’re gaining a thought partner, collaborator, and hype person deeply invested in your journey as a whole person. Coaching with me is bold, energizing, and creative—a process designed to unlock growth in unexpected and meaningful ways.
Let's name it: there's a lot of coaching out there. Some of it is deep, rigorous, and genuinely transformative. Some of it is not. Coaching is still an unregulated industry. Anyone can call themselves a coach, trained or not. That doesn't mean uncertified always means unhelpful — but it does mean you should be discerning about who you let into this kind of work with you.
I'm also not a licensed therapist, and coaching isn't a replacement for therapy. But for many people it's a powerful companion to it — particularly when what you're navigating is less about mental health and more about meaning, direction, and what comes next.
You are the expert of your own life. My role is to help you hear yourself more clearly — and walk with you as you figure out what to do with what you find.
