Cohesive identities and stunning online presence for your brand

My Brand and Website Design service package is dedicated to creating a cohesive brand identity and a stunning online presence that resonate with your audience and set you apart from the competition. I understand that your brand and website are crucial touchpoints for your business—they represent your values, vision, and unique selling points.

1. How I help

Coaching, at its best, is a space where you can finally say the thing you’ve been thinking alone.

We don’t fix. We don’t optimize. We sit with what’s actually happening— the longing underneath the productivity, the fear inside the ambition, the version of you that keeps trying to get your attention.

Each session starts with what’s present, follows what’s alive, and goes where it leads. What shifts isn’t just what you’re doing. It's how you’re listening to yourself.

Every 1:1 journey is its own. And certain things tend to happen:

• You get clearer on what actually matters—not what should matter, what does

• You stop outsourcing decisions and start trusting your own read

• The inner critic gets quieter, or at least loses the keys to the car

• You find yourself taking up more space: in rooms, in your work, in your own life

• You start designing your life instead of just responding to it

On my training—

The ICF certification is the gold standard in coaching ethics, methodology, and continuing education—and I have trained in core coaching competencies through the Berkeley Haas Executive Coaching program with reflective supervision.

2. Who this is for

• Website Strategy Development: Comprehensive market research, UX design for intuitive navigation, and content strategy aligned with your brand’s story.

• Visual Design: Custom web design that reflects your brand’s essence, responsive design for all devices, and graphic design to enhance visual appeal.

• Development and Implementation: Building your website with the latest technologies, integrating a user-friendly CMS, and optimizing for SEO.

3. How I work

My coaching style is born from years of navigating creative work and big questions about what it’s all for. Structure and intuition. Collaborative in nature. Designed to support deep inquiry, self-trust, and the moves that actually matter to you.

Here’s what makes working with me different:

You lead
I guide with reflective questions rather than advice. Think of me as a mirror, helping you uncover insights you didn’t realize were already there. This approach empowers you to shape your own answers, build autonomy, and strengthen your self-trust.

Big Picture Energy
Career is never just career. We’ll talk about identity, relationships, fear, desire, creative energy, and what it costs you to keep doing things the way you've been doing them. Nothing is off the table.

Bring your weird
I’ll bring mine too. Our sessions are a space to tackle anything, from career milestones to diving into the deeper questions of purpose and meaning.

The methods go sideways
Alongside conversation, I draw on somatic awareness, divination tools, visual mapping, and writing prompts as ways of getting underneath the story you’ve been telling yourself. If you’ve never pulled a tarot card or worked with Brian Eno’s Oblique Strategies in a professional context, you might be surprised what it surfaces.

I’m still in it
I’m not coaching from the other side of this. I’m a working creative director who made a left turn into coaching because I kept meeting people mid-spiral and recognizing myself in them. That shapes everything about how I show up.

What my clients say

“I’ve described coaching with Erica as creative/career therapy. For so many creatives, work and expression take up MASSIVE space in our mental anguish. Average therapists, psychiatrists, and life coaches can’t actually engage with that in an authentic way.

Our coaching sessions feel like we’re in a collaboration–– a studio of two. It makes everything suddenly feel lighter, clearer, livelier... ”

Julie, Designer @ BUCK

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“Erica is really great at reading between the lines and distilling what they hear into clear, to-the-point concepts. Since we started working together I feel a lot more confident in both my abilities and my future. Working with Erica feels both nurturing and energizing—their support makes it easier to take risks and shamelessly self promote.”

Jordan, Art Director + Illustrator

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“I’d never tried coaching before and honestly it didn’t even occur to me since I have a therapist. I signed up for a digital workshop, tried a free session, and was blown away! Erica is someone who really gets artists and creatives, who can help you explore how to support or push yourself.”

Molly, Writer

Hiring a Coach or Guide

Let’s name it: there’s a lot of coaching out there. Some of it is deep, rigorous, and genuinely transformative. Some of it is not. Coaching is still an unregulated industry. Anyone can call themselves a coach, trained or not. That doesn’t mean uncertified always means unhelpful— but it does mean you should be discerning about who you let into this kind of work with you.

I’m also not a licensed therapist, and coaching isn’t a replacement for therapy. But for many people it’s a powerful companion to it, particularly when what you’re navigating is less about mental health and more about meaning, direction, and what comes next.

You are the expert of your own life. My role is to help you hear yourself more clearly and walk with you as you figure out what to do with what you find.