What if the next version of your creative career doesn’t look like anything you’ve planned for?
That’s not a problem.
That’s the spiral.
You’re a creative director. Or an art director, a designer, an illustrator, a producer, a multi-hyphenate magical weirdo. And, you’re good at this. You've earned the rooms you're in. And something else is asking for your attention.
You know what good work looks like. You’ve made a lot of it. And something still feels unfinished… not the work, but the question underneath it.
Not a crisis. Not burnout. A pull. Toward the work that was yours before anyone told you what your work should be.
That's where we start.
Hi, I’m Erica
I did the art school thing, the corporate creative thing, and spent years figuring out they weren’t opposites. The spiral kept expanding… into more work, more questions, more versions of what I could be.
That’s what I'm here to help you do.
We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.
The new identity was successfully launched across digital and print platforms, reinforcing brand consistency and increasing audience engagement.
You’re a creative director who's good at the job and hungry for something the job isn't giving you
You’re an art director who knows the next thing exists and hasn’t jumped yet
You’re a designer wondering if the grid you’ve been working in is even the right one
You’re between versions of yourself and you’re ready to find out what’s next
You’re successful, you’re resourced, you’re capable— and something is still asking for your attention
You’re an artist with a project that keeps not getting made
Defining a vision for growth
Nexa sought a bold rebrand to strengthen its market position and express both innovation and reliability. The new identity needed to capture attention while maintaining the company’s trusted image.
Crafting a distinct and authentic identity
Through extensive mood boards and design iterations, we refined a concept that aligned with Nexa’s values. The final result struck the right balance between modern aesthetics and brand authenticity, setting Nexa apart from competitors.
I work with folks building practices on their own or within companies like
PORTFOLIO REVIEW
Maybe you’re prepping for an interview, navigating a pivot, or not sure why your work isn’t landing. We’ll get honest about what’s working, what isn’t, and how to sharpen your story.
90-minute 1:1 session
Pre-session intake to focus the heat
Clear edits and specific next steps
Follow-up with any afterthoughts
$375
THRESHOLD SESSION
For when you’re standing at the edge: of a decision you can’t make, an idea you can’t start, a feeling you can’t shake. We’ll go deep on the one thing, and you’ll leave with more clarity than you came in with.
60-minute 1:1 session
Pre-session intake so we can go deep from the start
Follow-up with any threads worth pulling
$300