What if the next version of your creative career doesn’t look like anything you’ve planned for?


That’s not a problem. That’s the spiral.

What if the next version of your creative career doesn’t look like anything you’ve planned for?


That’s not a problem.
That’s the spiral.

You’re a creative director. Or an art director, a designer, an illustrator, a producer, a multi-hyphenate magical weirdo.


You know what good work looks like. You’ve made a lot of it. And something still feels unfinished… not the work, but the question underneath it.


Nascent Spiral is a coaching practice for creatives mid-spiral. The coaching isn’t to fix the spiral. But to find what it’s pointing toward. The path isn’t linear. It never was.

Hi, I’m Erica

I’m a working creative director ༝ designer ༝ ICF-trained coach living in Brooklyn, NY.

I built Nascent Spiral because I kept meeting brilliant creatives whose careers made total sense to everyone except them. I know that feeling. I’ve lived it. And I know it’s usually pointing at something real.

Book a free 30-min intro call

Suss out the LinkedIn

Work Highlight

Work Highlight

We developed a cohesive brand system with a refined logo, typography, and color palette, resulting in a more recognizable and impactful brand image.

The new identity was successfully launched across digital and print platforms, reinforcing brand consistency and increasing audience engagement.

Background

Background

You’re a creative director feeling creatively dead

You’re an art director ready to leap

You’re a designer questioning the entire industry

You’re between identities

You’re fine— and that’s the problem

You’re an artist with a project that keeps not getting made

You’re a creative director feeling creatively dead

You’re an art director ready to leap

You’re a designer questioning the entire industry

You're between identities

You're fine— and that's the problem

You’re an artist with a project that keeps not getting made

Defining a vision for growth

Nexa sought a bold rebrand to strengthen its market position and express both innovation and reliability. The new identity needed to capture attention while maintaining the company’s trusted image.

Crafting a distinct and authentic identity

Through extensive mood boards and design iterations, we refined a concept that aligned with Nexa’s values. The final result struck the right balance between modern aesthetics and brand authenticity, setting Nexa apart from competitors.

I work with folks building practices on their own or within companies like

I love working with folks who are…

  • Smart enough to see their own patterns and stuck in them anyway

  • Doing good work that no longer feels like theirs

  • Privately questioning something they're not ready to say out loud

  • Tired of optimizing and hungry for something that actually means something

  • At the edge of a decision that keeps not getting made


They come to coaching for…

  • Figure out what they actually want — not what they've been told to want

  • Make the decision they've been circling for months

  • Stop performing a version of themselves they didn't choose

  • Find out what's on the other side of the thing they're afraid to say

  • Finally make some moves


They leave coaching with…A pivot into a new role

  • A promotion they finally asked for

  • A creative practice that's actually theirs

  • A portfolio narrative that tells the right story

  • A sharp POV on AI and where they stand

  • A creative business off the ground

  • A sabbatical planned and booked

  • Boundaries that hold

  • A clearer picture of what they actually value


I love working with folks who are…


  • Smart enough to see their own patterns and stuck in them anyway

  • Doing good work that no longer feels like theirs

  • Privately questioning something they’re not ready to say out loud

  • Tired of optimizing and hungry for something that actually means something

  • At the edge of a decision that keeps not getting made



I love working with folks who are…

  • Smart enough to see their own patterns and stuck in them anyway

  • Doing good work that no longer feels like theirs

  • Privately questioning something they're not ready to say out loud

  • Tired of optimizing and hungry for something that actually means something

  • At the edge of a decision that keeps not getting made


They leave the coaching container with…


  • A pivot into a new role

  • A pivot into freelance

  • A promotion they finally asked for

  • A creative practice that's actually theirs

  • A portfolio narrative that tells the right story

  • A sharp POV on AI and where they stand

  • A creative business off the ground

  • A sabbatical planned and booked

  • Boundaries that hold

  • A clearer picture of what they actually value


Book a free 30-min intro call

What is Tiered Pricing?

Which tier am I in?

Do you offer payment plans or trade?

Can this be expensed by work?

Why 3 months? This seems like a big commitment. What if I just want one session?

What do you need from me to get started?

What is Tiered Pricing?

Which tier am I in?

Do you offer payment plans or trade?

Why 3 months?

This seems like a big commitment. What if I just want one session?

What do you need from me to get started?

1

1

Intro Chat

Intro Chat

A free 30-minute conversation to see if we’re a fit. You share what’s alive, I share how I work, and we both get a sense of whether this is the right container for where you are.

A free 30-minute conversation to see if we’re a fit. You share what’s alive, I share how I work, and we both get a sense of whether this is the right container for where you are.

Book a free 30-min intro call


P.S. If we’re not the right fit, I’ll tell you that too. I’m connected to other coaches, therapists, and healers, and I’m happy to make an aligned introduction.

P.P.S. As for my books: I work with a limited number of people at a time because this work requires actual attention. My waitlist is always open :)


P.S. If we’re not the right fit, I’ll tell you that too. I’m connected to other coaches, therapists, and healers, and I’m happy to make an aligned introduction.

P.P.S. As for my books: I work with a limited number of people at a time because this work requires actual attention. My waitlist is always open :)

2

2

Intake

Intake

Before we dive in, we get the big picture down. What you’re carrying, what you’re reaching for, what you want to be able to say at the end of this. Something to orient by and return to.

Before we dive in, we get the big picture down. What you’re carrying, what you’re reaching for, what you want to be able to say at the end of this. Something to orient by and return to.

3

3

The Work

The Work

We meet. We follow what’s present. We locate the real question inside the big one and go from there. Rinse and repeat, until something shifts, and then we go deeper.

We meet. We follow what’s present. We locate the real question inside the big one and go from there. Rinse and repeat, until something shifts, and then we go deeper.

Not ready for a full season?

A single session is a place to start—a sharp look at one thing before the spiral takes you somewhere new.

Not ready for a
full season?

A single session is a place to start—a sharp look at one thing before the spiral takes you somewhere new.

PORTFOLIO REVIEW

Maybe you’re prepping for an interview, navigating a pivot, or not sure why your work isn’t landing. We’ll get honest about what’s working, what isn’t, and how to sharpen your story.


  • 90-minute 1:1 session

  • Pre-session intake to focus the heat

  • Clear edits and specific next steps

  • Follow-up with any afterthoughts


$300

Book Now

THRESHOLD SESSION

For when you’re standing at the edge: of a decision you can’t make, an idea you can’t start, a feeling you can’t shake. We’ll go deep on the one thing, and you’ll leave with more clarity than you came in with.


  • 60-minute 1:1 session

  • Pre-session intake so we can go deep from the start

  • Follow-up with any threads worth pulling


$250

Book Now

Nascent Spiral is a crawlspace¹ for inquiry² and chance operations³ in service of creative becoming⁴ and beginning again⁵ (and again)(…)⁶



  1. crawlspace / a habitable in-between; neither basement nor foundation; low ceilings on purpose; you don't stand up straight here; see also: threshold; a playfort

  2. inquiry / not research; not problem-solving; the practice of wanting the question as much as the answer; not knowing as method; to let it live in you awhile

  3. chance operations / the art of creative interference; a roll of the dice; play as a legitimate method; the work that happens when you stop being the only one in charge

  4. creative becoming / ongoing; non-linear; already in progress before you named it; fill in the blank: i am ____

  5. beginning again / see also: Shoshin (初心): A Zen term meaning “beginner’s mind,” emphasizing an attitude of eagerness and lack of preconceptions

  6. (and again)(...) / the return is the practice; beginning is always happening; every version a prototype; every prototype a beginning

Nascent Spiral

✺ Writing

✺ Coaching

✺ About

✺ Contact

Nascent Spiral is a crawlspace¹ for inquiry² and chance operations³ in service of creative becoming⁴ and beginning again⁵ (and again)(…)⁶



  1. crawlspace / a habitable in-between; neither basement nor foundation; low ceilings on purpose; you don't stand up straight here; see also: threshold; a playfort

  2. inquiry / not research; not problem-solving; the practice of wanting the question as much as the answer; not knowing as method; to let it live in you awhile

  3. chance operations / the art of creative interference; a roll of the dice; play as a legitimate method; the work that happens when you stop being the only one in charge

  4. creative becoming / ongoing; non-linear; already in progress before you named it; fill in the blank: i am ____

  5. beginning again / see also: Shoshin (初心): A Zen term meaning “beginner’s mind,” emphasizing an attitude of eagerness and lack of preconceptions

  6. (and again)(...) / the return is the practice; beginning is always happening; every version a prototype; every prototype a beginning

Nascent Spiral

✺ Writing

✺ Coaching

✺ About

✺ Contact

Nascent Spiral is a crawlspace¹ for inquiry² and chance operations³ in service of creative becoming⁴ and beginning again⁵ (and again)(…)⁶



  1. crawlspace / a habitable in-between; neither basement nor foundation; low ceilings on purpose; you don't stand up straight here; see also: threshold; a playfort

  2. inquiry / not research; not problem-solving; the practice of wanting the question as much as the answer; not knowing as method; to let it live in you awhile

  3. chance operations / the art of creative interference; a roll of the dice; play as a legitimate method; the work that happens when you stop being the only one in charge

  4. creative becoming / ongoing; non-linear; already in progress before you named it; fill in the blank: i am ____

  5. beginning again / see also: Shoshin (初心): A Zen term meaning “beginner’s mind,” emphasizing an attitude of eagerness and lack of preconceptions

  6. (and again)(...) / the return is the practice; beginning is always happening; every version a prototype; every prototype a beginning

Nascent Spiral

✺ Writing

✺ Coaching

✺ About

✺ Contact