You’re a creative director. Or an art director, a designer, an illustrator, a producer, a multi-hyphenate magical weirdo.
You know what good work looks like. You’ve made a lot of it. And something still feels unfinished… not the work, but the question underneath it.
Nascent Spiral is a coaching practice for creatives mid-spiral. The coaching isn’t to fix the spiral. But to find what it’s pointing toward. The path isn’t linear. It never was.
Hi, I’m Erica
I’m a working creative director ༝ designer ༝ ICF-trained coach living in Brooklyn, NY.
I built Nascent Spiral because I kept meeting brilliant creatives whose careers made total sense to everyone except them. I know that feeling. I’ve lived it. And I know it’s usually pointing at something real.
Through intuitive navigation, a clean UI, and a mobile-first approach, we enhanced usability and boosted conversions. The redesign led to a measurable increase in sales and customer retention, with users reporting a smoother and more enjoyable shopping experience.
Understanding user challenges
Aether, an e-commerce platform, faced high bounce rates and low conversions due to a fragmented user journey. The main goal was to uncover the pain points preventing smooth engagement and purchases.
Designing a seamless shopping flow
Through usability testing and heatmap analysis, we identified key friction areas and simplified the navigation, checkout, and product pages. The redesigned experience improved clarity and flow, creating a frictionless path from browsing to checkout.
I work with folks building practices on their own or within companies like
Some moments don't need a three-month container. They need one good conversation. This is a single, focused 90-minute session for when you're standing at the edge of something — a decision you can't make, an idea you can't start, a feeling you can't shake. We'll go deep on the one thing that's been circling, and you'll leave with more clarity than you came in with. This isn't a discovery call. It's the real thing. 90-minute 1:1 session Pre-session intake so we can go deep from the start A recording of the session, yours to keep Follow-up voice note with any threads worth pulling Good for: creative crossroads, big decisions, getting honest with yourself about what you actually want. $350
PORTFOLIO REVIEW
Maybe you’re prepping for an interview, navigating a pivot, or not sure why your work isn’t landing. We’ll get honest about what’s working, what isn’t, and how to sharpen your story.
90-minute 1:1 session
Pre-session intake to focus the heat
Clear edits and specific next steps
Follow-up with any afterthoughts
$300
THRESHOLD SESSION
For when you’re standing at the edge: of a decision you can’t make, an idea you can’t start, a feeling you can’t shake. We’ll go deep on the one thing, and you’ll leave with more clarity than you came in with.
60-minute 1:1 session
Pre-session intake so we can go deep from the start
Follow-up with any threads worth pulling
$250