What if the next version of your creative career doesn’t look like anything you’ve planned for?
That’s not a problem.
That’s the spiral.
You’re a creative director. Or an art director, a designer, an illustrator, a producer, a multi-hyphenate magical weirdo. And, you’re good at this. You've earned the rooms you're in. And something else is asking for your attention.
You know what good work looks like. You’ve made a lot of it. And something still feels unfinished… not the work, but the question underneath it.
Not a crisis. Not burnout. A pull. Toward the work that was yours before anyone told you what your work should be.
That's where we start.
Hi, I’m Erica
I did the art school thing, the corporate creative thing, and spent years figuring out they weren’t opposites. The spiral kept expanding… into more work, more questions, more versions of what I could be.
That’s what I'm here to help you do.
Through intuitive navigation, a clean UI, and a mobile-first approach, we enhanced usability and boosted conversions. The redesign led to a measurable increase in sales and customer retention, with users reporting a smoother and more enjoyable shopping experience.
You’re a creative director who's good at the job and hungry for something the job isn't giving you
You’re an art director who knows the next thing exists and hasn’t jumped yet
You’re a designer wondering if the grid you’ve been working in is even the right one
You’re between versions of yourself and you’re ready to find out what’s next
You’re successful, you’re resourced, you’re capable— and something is still asking for your attention
You’re an artist with a project that keeps not getting made
Understanding user challenges
Aether, an e-commerce platform, faced high bounce rates and low conversions due to a fragmented user journey. The main goal was to uncover the pain points preventing smooth engagement and purchases.
Designing a seamless shopping flow
Through usability testing and heatmap analysis, we identified key friction areas and simplified the navigation, checkout, and product pages. The redesigned experience improved clarity and flow, creating a frictionless path from browsing to checkout.
I work with folks building practices on their own or within companies like
Some moments don't need a three-month container. They need one good conversation. This is a single, focused 90-minute session for when you're standing at the edge of something — a decision you can't make, an idea you can't start, a feeling you can't shake. We'll go deep on the one thing that's been circling, and you'll leave with more clarity than you came in with. This isn't a discovery call. It's the real thing. 90-minute 1:1 session Pre-session intake so we can go deep from the start A recording of the session, yours to keep Follow-up voice note with any threads worth pulling Good for: creative crossroads, big decisions, getting honest with yourself about what you actually want. $350
PORTFOLIO REVIEW
Maybe you’re prepping for an interview, navigating a pivot, or not sure why your work isn’t landing. We’ll get honest about what’s working, what isn’t, and how to sharpen your story.
90-minute 1:1 session
Pre-session intake to focus the heat
Clear edits and specific next steps
Follow-up with any afterthoughts
$375
THRESHOLD SESSION
For when you’re standing at the edge: of a decision you can’t make, an idea you can’t start, a feeling you can’t shake. We’ll go deep on the one thing, and you’ll leave with more clarity than you came in with.
60-minute 1:1 session
Pre-session intake so we can go deep from the start
Follow-up with any threads worth pulling
$300